SESSION 1 

• Welcome

• Introductions & Expectations

• Attendance & Participation

• What is Digital Marketing

• The State of Digital Marketing 2022

• Social Media 
• Web / Digital Landscape

• Understanding marketing pre, during, post pandemic 

• Traditional vs Digital

• Audit your current digital marketing efforts 

• Common Digital Marketing Mistakes
• Final Project - Create a simple digital marketing strategy 
• Hands on Exercises:

Who is your ideal client

Ideal client segments 

SESSION 2 

• Recap

• Overview of a business model
• Where and how does digital marketing fit into the business model

• What is you ideal client pain point? immediate, next , next

  problem --> solution ---> problem solution path

• How to capture that attention - messaging + lead magnet
• Types of lead magnet
• Method of distributing that lead magnet 
• Landing pages for the lead magnet
• Digital marketing assets - owned, earned, paid
• Common mistakes 

• GUEST 

• What it takes to build a following in the digital space

SESSION 3 

• Recap

• Questions

• Review of new sections on handout / worksheets

• Tips on creating Lead Magnets

• Exercise - digital landscape

• Different stages of your prospects awareness vs different stages of the product or service awareness
• Apple ad for 2022 - click here
• Lead Magnet
• Dream 100